Purposeful leaders
Hands-on partners
Our founders.
Holli M. Downs, PhD
(she/they)
Founder
Holli Downs specializes in driving user-centered innovation and creating solutions that bridge the gap between user insights and business strategy. At Indeed, she developed segmentation strategies that influenced key product decisions, and at PSAV, she enhanced design processes to improve user experiences and streamline operations.
As a founder of Foundry and creator of Communicative Composition, Holli brings a unique approach to solving complex challenges, empowering organizations to deliver products that are both impactful and humane.
Bianca Work
Bianca Work brings a proven track record of guiding organizations like Indeed and Splunk in reshaping their approach to product development and performance measurement. They have crafted innovative frameworks such as ASK’EM and AAIM UP with U3, designed to align user needs with business objectives.
As a founder of Foundry, their work drives measurable impact by integrating strategic insight with actionable metrics, transforming product experiences and delivering results that matter.
Founder
(she/they)
“Bianca spearheaded a best-in-class metrics program used to set our organizational OKRs and roadmaps.”
“I can’t stress enough how critical Holli’s talent and ideas have been to the success of our team. ”
We are passionate problem-solvers.
We help you create long-tail solutions to benefit your business and the people relying on you.
Beyond Foundry.
ASK’EM in TechTarget
Bianca’s ASK’EM framework transformed customer feedback at Indeed by delivering precise, context-specific, and actionable insight to drive organizational OKRs and team roadmaps.
Gobo
At Gobo, Bianca blogs about connecting customer feedback, behavioral analytics, and business metrics—with innovative frameworks and collaborative tools to create scalable and sustainable growth.
Phosphor
At Phosphor, Holli illuminates the intersection of systems thinking, human-centered design, and innovation, sparking insights that guide sustainable growth and meaningful progress.
Coming soon.
SMARTIST
SMARTIST introduces a transformative approach to blend creativity, collaboration, and clarity for purpose-driven progress.
FORGED
FORGED brings structure to complexity, transforming data into direction and opportunities that drive meaningful outcomes.
FORMED
FORMED accelerates and scales strategic direction, bridging the gap between clarity and execution, driving progress that lasts.
NO SOFT SKILLS
NO SOFT SKILLS connects direction and implementation, transforming leadership and collaboration into sustained growth and measurable outcomes.